The Great Price Deception!

August 6, 2019


For my birthday one year, I wanted a good quality camp chair. I wanted top of the line, high quality sturdy and comfortble. This was my big birthday present after all, so I wanted something over $100. 


We went to the camping store, and after playing Goldilocks and testing every chair in the store, the one I loved was... $29. 


I was gutted. I wanted a better chair than a $29 one.  But I bought it and it's still comfy and going strong years later. 


My comfy camp chair in action


This all comes from a thing called "percieved value", you start with an idea in your mind of what you think something should cost - whether the product or service actually costs that or not is another story.  


Most times, when you are shopping around for a product or service, you will already have an idea of what you expect it to cost already set in your head when you start looking.


But the issue is that your "perceived value" price and the real-world price of what that service or product actually costs sometimes don't match up.


Particularly in the unregulated world of photography, that price will buy very different things with each different business.  


Let's say you have a price in your head of $900 to spend on photography.